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詳細資料ISBN：9781292040332 叢書系列：科技行銷 規格：平裝 / 552頁 / 普通級/ 單色印刷 / 3版 出版地：台灣 內容簡介 MARKETING OF HIGH-TECHNOLOGY PRODUCTS AND INNOVATIONS IS THE ONLY TEXT ON THE MARKET THAT FOCUSES ON THE UNIQUE MARKETING CHALLENGES THAT SURROUND HIGH-TECH PRODUCTS AND SERVICE. THE THIRD EDITION RETAINS ALL THE SAME CONCEPTS AND MATERIALS OF PREVIOUS EDITIONS AND INCLUDES COMPREHENSIVE COVERAGE OF THE LATEST ACADEMIC RESEARCH AND LEADING-EDGE BUSINESS PRACTICES. NEW! END-OF-BOOK CASES: THE CASES THAT HAVE ENCOURAGED HANDS-ON EXPERIENCE AND IN-DEPTH ANALYSIS IN PREVIOUS EDITIONS HAVE BEEN REPLACED BY CURRENT CASES THAT BETTER RELATE TO TODAY’S STUDENT. FACILITATE CRITICAL THINKING SKILLS IN YOUR CLASSROOM WITH CASES ON: • SKYPE • TIVO • XEROX • ESRI (GIS SOFTWARE) • BOEING AND AIRBUS • GOOMZEE • SELCO UPDATED! IN-DEPTH OPENING VIGNETTES: EACH CHAPTER BEGINS WITH AN OPENING VIGNETTE THAT HIGHLIGHTS A PARTICULAR COMPANY AND HOW IT HAS GRAPPLED WITH THE ISSUES IN THE COMING CHAPTER. IN THIS EDITION THE OPENING VIGNETTES HAVE NOT ONLY BEEN UPDATED WITH CURRENT MATERIAL BUT ALSO DELVE DEEPER INTO THE ISSUES AT HAND PROVIDING STUDENTS WITH GREATER INSIGHT. NEW! “TECHNOLOGY SOLUTIONS TO GLOBAL PROBLEMS”: THESE BOXES FEATURE REAL, CUTTING-EDGE COMPANIES, PRODUCTS/TECHNOLOGIES, AND BUSINESS MODELS THAT SOLVE EMERGING PROBLEMS SUCH AS THE ENERGY CRISIS OR GLOBAL WARMING. NEW! VIDEO: SUPPLEMENTARY VIDEOS ARE AVAILABLE TO AID STUDENTS IN UNDERSTANDING THE MATERIAL. |
| 搜尋參考資料: 1.Mentors - Regnier Institute for Entrepreneurship and Innovation www.entrepreneurship.bloch.umkc.edu/mentors/mentors.asp J. Walter Thompson advertising agency. Michael Apple is Senior Vice President at J. Walter Thompson advertising agency. Michael is responsible for strategic planning and … www.slideshare.net/waseembhatti/the-marketing-concept 08-02-2010 · Department of Business Administration. Assignment no.02 Marketing Theory and Practice. Project Advisor Athar Ummad Khan … www.linkedin.com/company LinkedIn Make the most of your professional life. Join LinkedIn. First name www.slideshare.net/MayureshPatil1/book-services-marketing-lovelock 07-04-2012 · Transcript. 1. PART ONE • UNDERSTANDING SERVICES SERVICES IN THE MODERN ECONOMY As consumers, we use services every day. www.freshnews.com/search CLEARWATER, Fla., Jun. 19, 2015 /PRNewswire-iReach/ -- In response to a Deloitte poll conducted in early 2014, 70% of millennials said they would reject traditional business … Marketing of High-Technology Products and Innovations (PNIE) 3,e |
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